How To Use Surveys to Get a 64.8% Increase in Completed Purchases


Getting your next conversion rate lift doesn't have to be this hard

Getting your next conversion rate lift doesn’t have to be this hard…

You might think there’s a big secret to getting this kind of result. Truth be told, there is. It’s a secret only because most marketers don’t obsessively study CRO, or manically measure everything they can about their site. Most CRO’s don’t publish the stuff clients pay them many thousands of dollars for on the internet. But, I’m about to do exactly that…
Continue Reading

[Infographic] Acquire More Customers & Users In 7 Simple Steps

I’m just going to say it. Right here upfront. There’s bits & pieces of the Conversion Rate Optimization process published online. But not much in terms of outlining the whole comprehensive process.


Most Conversion Rate Optimization Specialists don’t like to share their process, because it’s the “secret” that makes their work so valuable.


The way I see it… #Transparancy FTW!
Continue Reading

Decode Your Market Sophistication & Consistently Deliver Marketing That Sells



It is not the market that bends, it is only your marketing.

So… there’s something that comes from the world of direct response copywriting that would seriously help entrepreneurs doing their customer development and applying Lean Startup principles to their startup.
Continue Reading

Why Reducing Options Results in More Conversions Online

Too Many Options Flip Desk Meme

By reducing the number of options that a user has to consider, you can often increase conversions. Why is this? That’s going to be the topic of this post, and we’re going to explore it in terms of psychology, and then how that turns into conversion lifts.  Let’s go.

Continue Reading

How to Extract Conversion Boosting Insights From User Testing Videos in 15 Minutes

Spock Vulcan Mind Meld

If you could read minds like Spock, you’d convert more visitors. We can’t read minds, but we can do the next best thing: study users on your site. So, lots of folks in the CRO community talk about getting usability tests done in order to get insights that can boost conversions. Well, it’s true that it can, but I haven’t seen any information out there that tells you how to ask questions that reveal insights you can use that boost conversions.

I’m going to show you how to set up your usability testing on so you get the insights on what’s keeping your visitors from converting.

Let’s get right  to it.
Continue Reading

You Weren’t Told This Fact About How Your Site is Leaking Clicks & Revenue

People don’t think thoroughly enough about how the people visiting your website will interact with it’s pages.

Sometimes, we can’t predict what people will do, because it’s a surprise to even them.

What you didn’t know is that there are area’s on your site that people are clicking, but not getting the outcome they expected.

Especially for affiliate websites, there are places on your site that people click expecting to be taken somewhere else, but lo and behold nothing happens when they click.

This can mean the difference between someone who bounces of your site, never to be seen again, and someone who engages further with your site, all the way to becoming a converted customer.

Big problem right? This is exactly what was going on with an affiliate site I was working on.

Here’s the site, take a look:



Since this was an affiliate site, we wanted to direct visitors to click on the button, which took the visitor to a dating website, via an affiliate link.

We’d recently redesigned the site, and felt calling out the button with red hand written text, and an arrow would bring sufficient attention to the main call to action on the page.

I installed Crazy Egg, and let it run for 500 clicks, which revealed an interesting insight.

People were clicking on the red hand written call out, expecting to be taken to the next step in the funnel.

Here’s a snapshot from Crazy Egg:

 Finding Lost Clicks in Conversion Sequence

So, long story short, we adjusted the call out to contain the same affiliate link as the button, and we saw an increase on the click thru for our goal on this page.

Are you using software like Crazy Egg on your site? Do you know if you’re losing clicks and revenue, because of small design issues like this?

Tell me in the comments, and if you liked this blog post stick your email in that box below, and I’ll send you more stuff to help you convert your visitors into buyers.

That’s all for now. Talk soon.