If you could read minds like Spock, you’d convert more visitors. We can’t read minds, but we can do the next best thing: study users on your site. So, lots of folks in the CRO community talk about getting usability tests done in order to get insights that can boost conversions. Well, it’s true that it can, but I haven’t seen any information out there that tells you how to ask questions that reveal insights you can use that boost conversions.
I’m going to show you how to set up your usability testing on UserTesting.com so you get the insights on what’s keeping your visitors from converting.
Let’s get right to it.