I’m just going to say it. Right here upfront. There’s bits & pieces of the Conversion Rate Optimization process published online. But not much in terms of outlining the whole comprehensive process. Most Conversion Rate Optimization Specialists don’t like to share their process, because it’s the “secret” that makes their work so valuable. [...]
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It is not the market that bends, it is only your marketing.
So… there’s something that comes from the world of direct response copywriting that would seriously help entrepreneurs doing their customer development and applying Lean Startup principles to their startup.
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By reducing the number of options that a user has to consider, you can often increase conversions. Why is this? That’s going to be the topic of this post, and we’re going to explore it in terms of psychology, and then how that turns into conversion lifts. Let’s go.
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If you could read minds like Spock, you’d convert more visitors. We can’t read minds, but we can do the next best thing: study users on your site. So, lots of folks in the CRO community talk about getting usability tests done in order to get insights that can boost conversions. Well, it’s true that [...]
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People don’t think thoroughly enough about how the people visiting your website will interact with it’s pages. Sometimes, we can’t predict what people will do, because it’s a surprise to even them. What you didn’t know is that there are area’s on your site that people are clicking, but not getting the outcome they expected. [...]
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