So… there’s something that comes from the world of direct response copywriting that would seriously help entrepreneurs doing their customer development and applying Lean Startup principles to their startup.
I’m just going to say it. Right here upfront. There’s bits & pieces of the Conversion Rate Optimization process published online. But not much in terms of outlining the whole comprehensive process. Most Conversion Rate Optimization Specialists don’t like to share their process, because it’s the “secret” that makes their work so valuable. [...]Continue Reading